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A gamified mobile application that encourages sustainable transportation, walking, biking, and public transport
by making environmental impact visible, personal, and rewarding.
The Problem
Sustainability Feels Abstract
Urban commuters struggle to see the personal impact of sustainable transportation choices.
Design Challenge
How might we motivate people to consistently choose sustainable mobility while feeling rewarded and accomplished?
Research Question
How can the representation and integration of nature in digital media, technology, and cultural experiences influence perceptions and attitudes toward sustainability across diverse audiences?
What roles can industries such as gaming, technology, and design play in fostering ecological awareness and driving conservation efforts?
How can digital experiences and technology foster ecological awareness and long-term sustainable behavior?
Stack
Figma, Adobe
Timeline
1 Month
The Opportunity
Turning Everyday Commutes into Meaningful Action
What if sustainable transportation felt personal, measurable, and enjoyable?
Target Users
Eco-Conscious Urban Professional
Designing for motivation, performance, and lifestyle balance.
Budget-Conscious Student
Designing for affordability, fun, and social engagement.
Design Goal
Make Sustainability a Daily Habit
Encourage walking, biking, and public transport through motivation, visibility, and rewards.
1. Onboarding & Preferences
Sustainability is introduced as a personal journey, not a sacrifice.
A short onboarding explains the app’s purpose, how impact is tracked, and how challenges and rewards motivate daily behavior.
Your daily movement becomes the foundation for meaningful change.
Users set key locations to generate personalized routes and enable accurate commute and activity tracking.
2. Challenges & Streaks
Every ride counts. Small actions build momentum.
Sustainability challenges encourage biking, walking, and exploration through streaks, goals, and gamified progress tracking.
The city becomes a playground for sustainable movement.
Exploration challenges motivate locals and newcomers to discover new routes and places while cycling or walking.
See also
More Projects
Rewards
Sustainability has never been this fun—or this rewarding.
Completed challenges earn points that can be exchanged for sustainable products and experiences in the marketplace.
Marketplace
Your impact continues beyond the app.
Users redeem earned points for sustainable products, services, or experiences, reinforcing eco-conscious lifestyle choices.
Stats & Impact Tracking
